UTM and Pre-Pop Specifiations

• UTM Spec

  Key	Required	Description	Example
  aid	True	Affiliate ID - Used to identify Traffic Providers Company Name (To be provided by CMG). please contact [email protected] to get your affiliate_id	aff_123
  pid	False	Partner ID - If you work with various partners, you can use this field to identify which partner sent the traffic. Its a open field and you can use any value you want, based on your internal tracking	partner_xyz
  utm_source	True	Identifies which site sent the traffic, and is a required parameter.	google, newsletter, facebook, tiktok
  utm_medium	True	Identifies what type of link was used, such as cost per click or email.	cpc, banner, email, organic_social, paid_social, referral, sms, text, video, web
  utm_campaign	True	Identifies a specific product promotion or strategic campaign.	webinars, spring_outreach, summer_listing, fall_open_house
  utm_term	True	Identifies UTM tag to track search keywords or key phrases. This parameter is most commonly used in paid search ads	Best%20University, Best+University, Top+Schools+in+Florida
  utm_content	False	Identifies what specifically was clicked to bring the user to the site, such as a banner ad or a text link. It is often used for A/B testing and content-targeted ads.	video_ad, text_ad, ugc_ad, blue_banner, green_banner
  subid	False	Option field to track any additional information you want to pass.	anything
  ad_id	False	Agency or Partner's internal ad id	XYZ, ABC, 123
  adset_id	False	Agency or Partner's internal adset id	XYZ, ABC, 123
  campaign_id	False	Agency or Partner's internal campaign id	XYZ, ABC, 123
  placement	False	Agency or Partner's internal ad placement	Facebook_Mobile_Feed, Facebook_Stories, Instagram_Stories
  transaction_id	False	Pingtree's unique transaction id	1245a85a-735f-4f84-b1aa-8b75a2f3d37, 1245a-735f-4f84-b1aa-8b725ad37, 124735f-4f84-asfcaa-8b725a2f3d37

  Example UTM Construct

  https://getajobfast.net?aid=aff_123&pid=partner_xyz&utm_source=google&utm_medium=specification_test&utm_campaign=summer_listing&utm_term=Best University&utm_content=blue_banner&subid=some_subid&ad_id=123&adset_id=ABC&campaign_id=XYZ&placement=Facebook_Mobile_Feed&transaction_id=1245a85a-735f-4f84-b1aa-8b75a2f3d37

• Pre-Pop Spec

  Key	Required	Description	Options
  skip_filled_question	False	if True, user will be taken directly to the results page if they have already filled out the form via prepop. If a prepop field is missing, user will be sent to missing prepop question page before taking them to the results page	True or False or 1 or 0
  email	False	User's email address	[email protected]
  first_name	False	User's first name	William or William-Jr or William Jr
  last_name	False	User's first name	Carter or Smith-Carter or Smith Carter
  age	False	User's age	35
  phone	False	User's phone number (no dashes or spaces or +1)	2695063517
  city	False	User's city	Detroit
  state	False	User's state (2 letter abbreviation)	MI or mi
  zip	False	User's zip code (5 digits)	49093

  Example Pre-Pop Construct

  https://getajobfast.net?skip_filled_question=True&[email protected]&first_name=William&last_name=Carter&age=35&phone=2695063517&city=Detroit&state=MI&zip=49093

• Example UTM + Pre-Pop Construct

  https://getajobfast.net?aid=aff_123&pid=partner_xyz&utm_source=google&utm_medium=specification_test&utm_campaign=summer_listing&utm_term=Best University&utm_content=blue_banner&subid=some_subid&ad_id=123&adset_id=ABC&campaign_id=XYZ&placement=Facebook_Mobile_Feed&transaction_id=1245a85a-735f-4f84-b1aa-8b75a2f3d37&skip_filled_question=True&[email protected]&first_name=William&last_name=Carter&age=35&phone=2695063517&city=Detroit&state=MI&zip=49093